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Bechlem is a direct response to the number of young children that are in need of additional support beyond what they receive at home and through the public school system offering at-risk youth opportunities to grow in a safe environment.  

 

The goal of the program is to identify and reach out to students between the ages of 5 to 12 in the Los Angeles area that may be suffering from severe adverse conditions such as poverty, abuse, neglect, or homelessness.

 

Bechlem finds its children through their partnerships or school day events.  After a simple application is filled out then a more in depth interview is conducted with a family authorized adult to configure if the child’s need matches our program. It is an inclusive program open to any gender, ethnicity, and financial background.  

 

In 2017, a governmental budget proposal attempted to justify the proposed elimination of Community Learning Centers by claiming that a lack of evidence exists that links the program to increased student achievement. As of today such bill has not been passed, however a risk mentality still exists among the leaders of the government.  

 

As Howard Gardner writes in his book, The Unschooled Mind: "As institutions, schools have become increasingly anachronistic, while art facilities have retained the potential to engage students, to teach them, to stimulate their understanding, and, most important, to help them assume responsibility for their own future learning." This is the idea behind an edutainment facility. Its purpose is to stimulate children so that they can transition from being taught or entertained (passive) to learning through play (active).  

 

Afterschool programs can boost academic performance, reduce risky behavior, promote physical health, and provide a safe, structured environment for children of working parents.

 

Because of such importance, Bechlem strives to expand and reach to more children bringing a difference in the community.  

Market Analysis Summary  

Market Segmentation

Bechlem has a number of market focuses that are key to the program success.  Children who are overcoming stressor in their lives, such as poverty, discrimination, abusive situation, health issues, unstable homes, and academic lives, are the primary marketing focus of Bechlem.  

 

Art programs foster positive changes through goal setting, self-discipline, skill development and friendship.  

Market Analysis Families

*Working parents  

*Low income household

*Single parent families  

*Shelters

*Public Elementary Schools  

 

Children

Ages 5-12  

Inclusive ethnic background and gender.